Saturday, 18 February 2012

My Target Audience

I created a survey to get some feedback on what people would want or expect in the magazine. I asked a variety of questions so I could get a range of ideas. I sent the survey out through emails and had good feedback which I can now use to know what I need to include in my magazine. The first question I asked was 'Does the front cover of a magazine need to be attractive for you to buy it?' There was mixed opinions but there were many comments such as if the cover was boring then they would be less likely to buy it. So from this I know that my front cover needs to stand out and be bold for the readers eye. The second question I asked was 'Would you like a colour scheme throughout the magazine?' Again there were mixed views some said a colour scheme would bring it altogether and give it more of a structure but then others said it would just make the pages look too similar and make it repetitive and boring. From this I think i will try to put in some sort of colour scheme but one that is so big and obvious to people, something quite subtle. The next question I asked was 'Would a catchy magazine name make you want to buy it more?'  Most said an interesting name would attract more people. One person said it needs to be catchy but relevant to the magazine otherwise you would attract the wrong audience. Another question I asked was 'Would you like the magazine to produce information/gossip on your favourite bands?'  There was a lot of positive feedback on this. Everyone said they would like to see allsorts of information on their favourite bands. From this I will make sure I include it. The next question I asked was 'How much would you be willing to pay for a music/fashion magazine?' There was a wide range of values given from £1.50 - £6.50 so I think I will go for a price somewhere in the middle. Another question I asked was 'Would you want more of images or more of text?' Everyone had a different comment but basically they said that it depends on what I want the magazine to focus on and that magazines with more images would attract more of an artistic audience therefore I have decided that my magazine will have more of a focus on images than text. The last question I asked was 'How often would you like the magazine to be released?' About 80% said they would want it monthly, others said that it depends on how much is going to be put in the magazine so from both of these points I will release it monthly because there will be a lot of content in each issue. 
I didn't ask questions about their subculture or their taste in music because I want my magazine to reach a wide range of people and I don't want to put in subcultures. The music will reach a wide range of people all with the same willing to inspire from the bands/singers.
I will take into account all my feedback and make sure I include the things people mentioned in my magazine.

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