Evaluation Question 3

What kind of media institution might distribute your media product and why?

My magazine follows the same approaches as ‘CLASH’ who is the only magazine published by Clash Magazine Ltd. They only produce 12 issues a year. I think my magazine would do the same as this but it would have to uphold the wide range of audience but keeping the same theme throughout as otherwise it would lose its audience.

It would be safer going with a big company for example EMAP who published ‘The Face’ however they did drop this magazine to focus on others so this could mean that they are not fully behind this type of magazine so perhaps the publishers IPC would be more appropriate as they publish a very wide range of magazines and there could be a space for the more artistic, fashion and music magazine.

Advantages for going with such a large company would be that my magazine Indulge would get quickly established and have the opportunity to quickly set up websites and radio stations etc. However going with a large magazine would also have its disadvantages as they have the power to cut your magazine at any point. I would also have the worry of the magazine being changed into something I didn’t want it to be. It might affect my editorial independence and the company may make me pay as much attention to advertisers as I do to the audience in order to maximise my profits. They may feel that it needs a more specific theme which I didn’t want I wanted the readers to take what they want from it, for it to be seen from different aspects to the point where you can create your own ideas from the various contents involved.  

I could even go with Bauer who from my research do not have any magazines like Indulge which means there is a huge market for this and would also means it wouldn’t be lost within similar magazines and would be able to make a stand. Also they are IPC’s biggest rivals who do publish similar magazines to Indulge which would be good for Bauer to keep up with IPC.